Welcome to the cutting edge of intelligence

The world is evolving rapidly, bringing new opportunities and challenges for industries to navigate. GlobalData’s suite of products and services provides comprehensive, data-driven solutions to help organizations make informed decisions, decode future trends, and achieve business growth. Our approach combines technology, data insights, and human expertise to create bespoke strategies tailored to your specific objectives.

Project

Integrating new product solutions pages into GlobalData’s website involves designing landing pages for each product that align with the site’s established style while incorporating a modern aesthetic. These pages should be visually engaging, user-friendly, and optimized for the high traffic the website receives. The aim is to create an experience that reflects the innovation of the products while ensuring consistency with the existing brand and user experience. Each landing page will serve as a focal point for showcasing product features and value propositions.

Challenge

Task: Develop a design concept for new product solutions pages.

Solutions: Working closely with the marketing director, copywriter, developers, and product managers, I designed six new product solutions pages. Each page showcased a modern and engaging layout aligned with GlobalData’s brand.

Additionally, we launched a comprehensive marketing campaign across social media, newsletters, digital banners, and the website to introduce these new products. This strategy increased visibility and engaged the target audience effectively.

Prototyping other landing pages

Different project, same website…